Our client for this project runs a platform centered around gamification-based travel companions – that is, taking your average, boring city guidebook and turning it into an interactive game that uses your surroundings; all while living in your smartphone and 100% offline.
The task we were given was to explore new ways to take this amazing concept to a new level, as well as location. And that’s how we landed in the vibrant Danish capital of Copenhagen. Based on an existing implementation we were also asked to give the visuals and UX a refresh, for a smarter, more neutral, and universally adaptable design. For an in-depth exploration, head to Behance.
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