Carlsberg (HI), 2014


The result of five Hyper Island students and one 36-hour brief from Carlsberg.

The goal was to come up with a mobile concept that could drive traffic to on-trade (bars and nightclubs), and drive purchase frequency. The solution should be simple and enhance the customer’s night out, and at the same time not disturb it too much.

Hence, meet the Beer-o-matic – an enhanced way to share a cold one with friends. Head over to Behance for the full story.

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